How Multifamily Developers Prioritize Durable Flooring Solutions
Take a tour of any new multifamily community, and you’ll find beautiful finishes and amenities. Behind each design choice is a decision that relates to how that community will perform over the coming years.
This includes flooring.
Flooring touches all the units, hallways, clubhouse, and common spaces of multifamily developments. The floor takes a lot of foot traffic, furniture movement in and out, pet damage, liquid spills, and wear. Although flooring is primarily chosen for aesthetics, its long-term performance can actually play a bigger role in a successful property.
This is why multifamily developers are increasingly prioritizing durability in their floor choices.
Building More Than Just for Opening Day
Every newly constructed property looks amazing the moment it opens.
But the real test starts months and years down the line.
As the residents begin to move into their homes, flooring starts to face all the stressors it was intended to withstand. The heavy furniture creates dents, pets scratch the floor, moving day is stressful on flooring, and common areas get filled up by lots of people.
With such challenges, if the floor is not durable enough, repairs and replacement could happen way sooner than expected.
Having a floor that is durable is going to help a property maintain its look for a very long time. As a result, the community will continue to look welcoming for current and future residents.
Evaluating Beyond Purchase Price
Perhaps the greatest shift in the flooring market has been the change in how developers evaluate the value of their flooring investments.
In place of just thinking about the purchase price of flooring, now there’s an increasing trend for developers to think about the value delivered throughout the whole life cycle of the flooring product.
While a cheaper floor may look attractive due to low upfront cost, but its replacement may be needed sooner in comparison to a more expensive one with longer life span.
Long-term thinking will allow developers to preserve the value of their investment.
Helping with Quicker Unit Turnovers
Empty units don’t generate revenues.
Once a resident moves out of the apartment, the property management team needs to prepare it as soon as possible for the next leasing. A floor that remains durable and looks good after years of usage will make this process easier.
Instead of repairing and replacing the damaged flooring after a resident moves out, all that is needed to prepare the unit for the next leasing is quick cleaning, a few touch-ups, and preparations.
Such an improvement becomes important for growing communities.
Satisfying the Expectations of Today’s Residents
Residents of today have higher expectations from the places they live in.
hey want modern, clean, and well-maintained apartments. And flooring contributes towards creating that first impression.
By having a durable floor, a community will be able to satisfy such an expectation while keeping the maintenance cost lower.
And satisfied residents are more likely to stay in the community and refer it to others.
Making a Choice Between Design & Durability is Not Needed Anymore
Just a few years back, if developers wanted durability in the floor, they had to make sacrifices on the design aspect. Fortunately, this is not the case anymore.
Nowadays, developers are provided with flooring solutions that combine realism of wooden textures, modern colors, water-proofing abilities and durability in a single product. Thanks to that communities are able to achieve both design and practical goals.
Choosing materials during construction determines how a property will perform in the coming years.
And floorings are not an exception.
By choosing a durable floor, developers are not just deciding on what flooring they want to have today. What they really do is to invest in lower maintenance cost, greater efficiency of operation, greater resident satisfaction and better performance of the property for years to come.
In the world of today’s multifamily market, durability should be considered as a crucial element of flooring investment strategy.
Ready to Develop with the Best Floorings for the Long Term?
At Surface Edge, we know that multifamily flooring must not only look good during opening day of the property but also to perform well over the years, supporting the needs of the developers, property management companies, architects and contractors.
Are you developing your next multifamily community?
We would like to help you to choose durable flooring.
